{"id":2590,"date":"2020-01-07T00:00:00","date_gmt":"2020-01-07T00:00:00","guid":{"rendered":"https:\/\/jeanleon.com\/2020\/01\/07\/what-motivates-wine-consumers-in-spain\/"},"modified":"2024-03-20T12:40:58","modified_gmt":"2024-03-20T12:40:58","slug":"what-motivates-wine-consumers-in-spain","status":"publish","type":"post","link":"https:\/\/jeanleon.com\/en\/what-motivates-wine-consumers-in-spain\/","title":{"rendered":"What motivates wine consumers in Spain?"},"content":{"rendered":"\r\n<p class=\"wp-block-paragraph\">There wasn\u2019t a scientific answer to the question in the title of this post until now, since the Inter-branch Organization of Spanish Wine (OIVE) has presented the first <a href=\"https:\/\/www.interprofesionaldelvino.es\/2019\/06\/27\/oive-presentar\u00e1-en-primicia-el-mapa-motivacional-del-consumidor-de-vino-en-espa\u00f1a\/\"><strong>wine motivation map<\/strong><\/a> done in this country. Based on a study with the agency BMC Strategic Innovation, it has gone deeper into understanding consumers through their behaviors, motivations, uses, and attitudes.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><strong>Wine as a way to celebrate moments<\/strong><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">The OIVE analyzed nine categories, differentiating between \u201cwines and wine-based products\u201d (red, white, ros\u00e9, sparkling, fortified, sangr\u00eda, and vermouth) and \u201cbeers\u201d (standard and premium or craft). Wine is \u201ca way to celebrate moments, a culinary accompaniment, the second part of a good lunch or dinner, and a deeper way to connect with oneself, with others, and with gastronomy.\u201d<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">In the same way as the role, the consumer profile also changes according to the beverage. The study results define the profile for wine as \u201csybarite,\u201d \u201cplanner,\u201d and one that shows \u201cmore alternation\u201d with other beverages.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><strong>Household consumption<\/strong><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">The study also looked at the places where Spaniards drink wine. <strong>54% of consumption occasions<\/strong>\u00a0take place\u00a0<strong>at<\/strong>\u00a0<strong>home<\/strong>, compared to\u00a0<strong>43%<\/strong>\u00a0that take place\u00a0<strong>outside the home<\/strong>. And when it comes to drinking in places other than at home,\u00a0<strong>traditional establishments<\/strong>\u00a0(36%) and\u00a0<strong>outdoor terraces<\/strong>\u00a0(24%) are the\u00a0<strong>preferred locations<\/strong>\u00a0for enjoying wine, followed by <strong>elegant and sophisticated places<\/strong>\u00a0(12%) and\u00a0<strong>intimate and cozy places<\/strong>\u00a0(8%).<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><strong>Meat or fish?<\/strong><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">In terms of the kinds of foods that go with wine,\u00a0<strong>it is consumed most frequently alongside meat (26%), fish (16%), or paella (14%)<\/strong>.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">What do you think? Do you identify with these profiles? As food and wine lovers, you\u2019ll probably think that any time and any dish is good for having a glass of wine, right?<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>There wasn\u2019t a scientific answer to the question in the title of this post until now, since the Inter-branch Organization of Spanish Wine (OIVE) has presented the first wine motivation map done in this country. Based on a study with the agency BMC Strategic Innovation, it has gone deeper into understanding consumers through their behaviors, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1279,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28],"tags":[],"class_list":["post-2590","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gastronomy"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What motivates wine consumers in Spain? - Jean Leon<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jeanleon.com\/en\/what-motivates-wine-consumers-in-spain\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What motivates wine consumers in Spain? - Jean Leon\" \/>\n<meta property=\"og:description\" content=\"There wasn\u2019t a scientific answer to the question in the title of this post until now, since the Inter-branch Organization of Spanish Wine (OIVE) has presented the first wine motivation map done in this country. Based on a study with the agency BMC Strategic Innovation, it has gone deeper into understanding consumers through their behaviors, [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/jeanleon.com\/en\/what-motivates-wine-consumers-in-spain\/\" \/>\n<meta property=\"og:site_name\" content=\"Jean Leon\" \/>\n<meta property=\"article:published_time\" content=\"2020-01-07T00:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-20T12:40:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/jeanleon.com\/wp-content\/uploads\/2023\/08\/consumidor-destacada-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"850\" \/>\n\t<meta property=\"og:image:height\" content=\"567\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"duplo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"duplo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/jeanleon.com\\\/en\\\/what-motivates-wine-consumers-in-spain\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/jeanleon.com\\\/en\\\/what-motivates-wine-consumers-in-spain\\\/\"},\"author\":{\"name\":\"duplo\",\"@id\":\"https:\\\/\\\/jeanleon.com\\\/en\\\/#\\\/schema\\\/person\\\/bc19af5d75e332a6472aa9904a4d8245\"},\"headline\":\"What motivates wine consumers in Spain?\",\"datePublished\":\"2020-01-07T00:00:00+00:00\",\"dateModified\":\"2024-03-20T12:40:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/jeanleon.com\\\/en\\\/what-motivates-wine-consumers-in-spain\\\/\"},\"wordCount\":289,\"image\":{\"@id\":\"https:\\\/\\\/jeanleon.com\\\/en\\\/what-motivates-wine-consumers-in-spain\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/jeanleon.com\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/consumidor-destacada-1.jpg\",\"articleSection\":[\"Gastronomy\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/jeanleon.com\\\/en\\\/what-motivates-wine-consumers-in-spain\\\/\",\"url\":\"https:\\\/\\\/jeanleon.com\\\/en\\\/what-motivates-wine-consumers-in-spain\\\/\",\"name\":\"What motivates wine consumers in Spain? 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