{"id":2528,"date":"2019-04-04T00:00:00","date_gmt":"2019-04-04T00:00:00","guid":{"rendered":"https:\/\/jeanleon.com\/2019\/04\/04\/whats-the-profile-of-a-spanish-wine-consumer\/"},"modified":"2019-04-04T00:00:00","modified_gmt":"2019-04-04T00:00:00","slug":"whats-the-profile-of-a-spanish-wine-consumer","status":"publish","type":"post","link":"https:\/\/jeanleon.com\/en\/whats-the-profile-of-a-spanish-wine-consumer\/","title":{"rendered":"What\u2019s the profile of a Spanish wine consumer?"},"content":{"rendered":"

Male, over 35, and with an average income level. This is the standard wine consumer profile in Spain, according to a study from EAE School of Business<\/a> that analyzes wine consumer types at international, national, and regional level. Beyond the headline and purely sociodemographic and socioeconomic profiles, there are lots of interesting aspects related to the different types of wine consumers and their preferences.<\/p>\n

When looking at consumption based on gender, men still edge out women, representing 57% of the total vs. 43% for women, although the female share has been clearly on the rise in recent years. Something else that should be noted is that wine consumption increases with age. Wine\u2019s penetration among young people aged 18 to 34 stands at 26%, while this figure rises to 36% for consumers in the 35-54 age group and is above 38% among consumers over 54 years old.<\/p>\n

Six different consumer profiles<\/strong><\/p>\n

The EAE School of Business<\/a> study defines different types of consumers: traditional, curious urbanite, trendy, routine, occasionally interested, and social.<\/p>\n