{"id":2242,"date":"2025-05-22T00:00:00","date_gmt":"2025-05-21T22:00:00","guid":{"rendered":"https:\/\/jeanleon.com\/2022\/12\/22\/letiquetat-la-nostra-carta-de-presentacio-jean-leon\/"},"modified":"2023-08-11T12:25:52","modified_gmt":"2023-08-11T12:25:52","slug":"letiquetat-la-nostra-carta-de-presentacio-jean-leon","status":"publish","type":"post","link":"https:\/\/jeanleon.com\/ca\/letiquetat-la-nostra-carta-de-presentacio-jean-leon\/","title":{"rendered":"L\u2019etiquetat: La nostra carta de presentaci\u00f3"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">L&#8217;etiqueta d&#8217;una ampolla de vi \u00e9s un factor determinant, despr\u00e9s del preu, a l&#8217;hora de triar-ne un. No nom\u00e9s proporciona informaci\u00f3 sobre les caracter\u00edstiques del producte, sin\u00f3 que garanteix que el vi que es presenta, ha passat els seus respectius controls de qualitat.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019objectiu de les etiquetes dels vins \u00e9s tamb\u00e9 atraure l\u2019atenci\u00f3 del consumidor i conv\u00e8ncer-lo per que compri una ampolla. Una etiqueta de vi ha de comunicar els atributs i valors que es desitgin destacar aix\u00ed com narra una hist\u00f2ria.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">D\u2019acord amb l\u2019informe sobre el mercat espanyol del vi realitzat per Wine Intelligence el 2021, els factors de decisi\u00f3 a l\u2019hora de comprar vi son, per ordre d\u2019import\u00e0ncia, les marques que coneix el consumidor, el pa\u00eds d\u2019origen, l\u2019envelliment i les possibilitats de maridatge.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A <a href=\"https:\/\/jeanleon.com\/\">Jean Leon<\/a> li dediquem especial atenci\u00f3 a l&#8217;etiquetatge dels nostres vins, ja que cadascun narra una hist\u00f2ria diferent.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Qui s&#8217;encarrega de l&#8217;etiquetatge i quines s\u00f3n les tasques que es realitzen durant el proc\u00e9s?<strong>\u00a0<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Des de fa m\u00e9s de 18 anys, l&#8217;encarregat de l&#8217;etiquetatge \u00e9s en Raimon Romagosa, qui ens explica que el proc\u00e9s de l\u2019etiquetat no \u00e9s tan llarg comparat amb altres parts del proc\u00e9s d&#8217;elaboraci\u00f3 del vi.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Es tracta m\u00e9s aviat d&#8217;una tasca iterativa i poc complexa. Encara que \u00e9s cert que algunes ampolles s\u00f3n m\u00e9s complicades a l&#8217;hora d&#8217;etiquetar, per la qual cosa requereixen m\u00e9s treball. Mentre que unes altres s\u00f3n m\u00e9s r\u00e0pides de preparar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les m\u00e9s complexes s\u00f3n les ampolles de la gamma \u201cExperimental Wine\u201d i el nostre Gran Reserva, Vinya La Scala. Ja que aquest \u00faltim va encaixat en fusta, que al mateix temps porta una altra funda, per la qual cosa requereix m\u00e9s estona la seva preparaci\u00f3.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les tres tasques principals del proc\u00e9s d\u2019etiquetat serien la neteja de les ampolles, l&#8217;etiquetatge i per acabar, l&#8217;encaixat.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/jeanleon.com\/wp-content\/uploads\/2022\/12\/Captura-de-pantalla-2022-12-19-a-las-9.35.47-1-850x366.png\" alt=\"\" class=\"wp-image-52955\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cJo el meu treball el veig com embolicar un regal. Com m\u00e9s bonic sigui i m\u00e9s cuidat estigui, m\u00e9s li agradar\u00e0 a la persona que ho rebr\u00e0\u201d, esmenta Raimon.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">En quina \u00e8poca de l&#8217;any s&#8217;etiqueta?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Per a entendre en quina \u00e8poca de l&#8217;any s&#8217;etiqueta, haurem d&#8217;analitzar quin ha estat el proc\u00e9s per crear el vi.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tot comen\u00e7a amb <a href=\"https:\/\/jeanleon.com\/ca\/la-poda-sistema-tradicional-vs-sistema-italia\/\" target=\"_blank\" rel=\"noreferrer noopener\">la poda<\/a> de les vinyes, \u00e9s el primer pas per l&#8217;elaboraci\u00f3 d&#8217;un bon vi. La cura de la vinya determinar\u00e0 la producci\u00f3 de ra\u00efm i la qualitat del vi. Amb <a href=\"https:\/\/jeanleon.com\/ca\/la-verema-acaronant-cada-raim\/\" target=\"_blank\" rel=\"noreferrer noopener\">la verema<\/a> entrem en un moment crucial en el proc\u00e9s d&#8217;elaboraci\u00f3, posant punt i final al treball de tot l&#8217;any a la vinya.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Quan el ra\u00efm entra al<a href=\"https:\/\/jeanleon.com\/ca\/el-celler-on-el-pas-del-temps-es-dete\/\" target=\"_blank\" rel=\"noreferrer noopener\"> celler<\/a>, comencen les fermentacions i un cop acabades, s&#8217;omplen les barriques, iniciant un proc\u00e9s llarg i acurat.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Una vegada que els vins en barrica estan llestos, \u00e9s el torn de les en\u00f2logues de tastar cada vi i determinar el punt d&#8217;equilibri. <a href=\"https:\/\/jeanleon.com\/ca\/el-tast-lart-de-triar-el-cupatge\/\" target=\"_blank\" rel=\"noreferrer noopener\">El tast<\/a> \u00e9s un proc\u00e9s decisiu, ja que han d&#8217;imaginar-se com evolucionar\u00e0 el vi en l&#8217;ampolla al llarg dels anys. Una vegada es decideix el cupatge, s\u2019embotella el vi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I finalment ve<strong> l&#8217;etiquetatge<\/strong>. \u00c9s un proc\u00e9s que es pot fer durant tot l&#8217;any. Per\u00f2 el per\u00edode amb m\u00e9s moviment sol ser cap a finals d&#8217;any, entre novembre i desembre, quan es llancen les noves anyades, i s&#8217;acosta la campanya de Nadal.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Totes aquestes tasques d&#8217;etiquetatge tenen alguna influ\u00e8ncia en el vi?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Les tasques d\u2019etiquetat <strong>no influencien directament al vi<\/strong>, per\u00f2 s\u00ed a nivell de presentaci\u00f3. \u201cDurant l&#8217;etiquetatge, no puc millorar el vi, per\u00f2 s\u00ed la imatge i la seva presentaci\u00f3\u201d, explica en Raimon.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En el que es fixa \u00e9s b\u00e0sicament que no hi hagi cap imperfecci\u00f3 (arrugues, errors d&#8217;impremta, que les c\u00e0psules estiguin ben col\u00b7locades\u2026).&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Cada ampolla ha de sortir perfecta<\/strong>. Sense cap rugositat o bombolla. Que estigui ben centrada l&#8217;etiqueta. A vegades poden venir amb algun defecte, amb el que sempre cal estar en constant alerta per detectar aquests errors perqu\u00e8 la m\u00e0quina no els percep.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Al final, cal fixar-se en tots els detalls perqu\u00e8 surti tot b\u00e9. Igual que quan encaixem el Gran Reserva en les caixes de fusta, l&#8217;etiqueta ha d&#8217;estar de cara amunt, i si pot ser correlativa la numeraci\u00f3 millor.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/jeanleon.com\/wp-content\/uploads\/2022\/12\/Captura-de-pantalla-2022-12-19-a-las-9.33.28-2-850x361.png\" alt=\"L'etiquetat\" class=\"wp-image-52951\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Qu\u00e8 podem trobar a les etiquetes dels vins Jean Leon?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Totes les etiquetes de vi ofereixen diferents dades sobre aquest. En el cas de la UE des de fa m\u00e9s de 10 anys, l\u2019etiqueta ha de contenir la seg\u00fcent informaci\u00f3:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Categoria del vi (denominaci\u00f3 d&#8217;origen)<\/li><li>Volum del producte (en ml)<\/li><li>Nom de l&#8217;embotellador i la direcci\u00f3\u00a0<\/li><li>Grau alcoh\u00f2lic total (en %)<\/li><li>Pa\u00eds d&#8217;origen del producte<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">A m\u00e9s, les etiquetes de vi, no nom\u00e9s estan per col\u00b7locar el logo o una imatge que destaqui, sin\u00f3 que permeten saber altres coses molt interessants sobre el producte, la seva producci\u00f3 i les seves diferents caracter\u00edstiques.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vestim l&#8217;ampolla de la millor manera per <strong>atreure a la gent, cridar l&#8217;atenci\u00f3<\/strong> i finalment per <strong>vendre-les<\/strong>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L&#8217;etiquetatge \u00e9s el final de l&#8217;esfor\u00e7 de tot un equip. \u00c9s la nostra carta de presentaci\u00f3, com ens mostrem al m\u00f3n i com volem ser percebuts. Pel que cada ampolla ha d&#8217;arribar a cada client de manera impecable i sense cap defecte, perqu\u00e8 al tastar el vi totes les expectatives han de veure\u2019s complides.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>L&#8217;etiqueta d&#8217;una ampolla de vi \u00e9s un factor determinant, despr\u00e9s del preu, a l&#8217;hora de triar-ne un. No nom\u00e9s proporciona informaci\u00f3 sobre les caracter\u00edstiques del producte, sin\u00f3 que garanteix que el vi que es presenta, ha passat els seus respectius controls de qualitat.&nbsp; L\u2019objectiu de les etiquetes dels vins \u00e9s tamb\u00e9 atraure l\u2019atenci\u00f3 del consumidor [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":10260,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22,15,87],"tags":[],"class_list":["post-2242","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-vi","category-vino","category-vino-ca"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>L\u2019etiquetat: La nostra carta de presentaci\u00f3 - Jean Leon<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jeanleon.com\/ca\/letiquetat-la-nostra-carta-de-presentacio-jean-leon\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L\u2019etiquetat: La nostra carta de presentaci\u00f3 - Jean Leon\" \/>\n<meta property=\"og:description\" content=\"L&#8217;etiqueta d&#8217;una ampolla de vi \u00e9s un factor determinant, despr\u00e9s del preu, a l&#8217;hora de triar-ne un. No nom\u00e9s proporciona informaci\u00f3 sobre les caracter\u00edstiques del producte, sin\u00f3 que garanteix que el vi que es presenta, ha passat els seus respectius controls de qualitat.&nbsp; L\u2019objectiu de les etiquetes dels vins \u00e9s tamb\u00e9 atraure l\u2019atenci\u00f3 del consumidor [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/jeanleon.com\/ca\/letiquetat-la-nostra-carta-de-presentacio-jean-leon\/\" \/>\n<meta property=\"og:site_name\" content=\"Jean Leon\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-21T22:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/jeanleon.com\/wp-content\/uploads\/2025\/05\/etiquetado.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1025\" \/>\n\t<meta property=\"og:image:height\" content=\"650\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"duplo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrit per\" \/>\n\t<meta name=\"twitter:data1\" content=\"duplo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Temps estimat de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minuts\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/jeanleon.com\\\/ca\\\/letiquetat-la-nostra-carta-de-presentacio-jean-leon\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/jeanleon.com\\\/ca\\\/letiquetat-la-nostra-carta-de-presentacio-jean-leon\\\/\"},\"author\":{\"name\":\"duplo\",\"@id\":\"https:\\\/\\\/jeanleon.com\\\/ca\\\/#\\\/schema\\\/person\\\/bc19af5d75e332a6472aa9904a4d8245\"},\"headline\":\"L\u2019etiquetat: La nostra carta de presentaci\u00f3\",\"datePublished\":\"2025-05-21T22:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/jeanleon.com\\\/ca\\\/letiquetat-la-nostra-carta-de-presentacio-jean-leon\\\/\"},\"wordCount\":965,\"image\":{\"@id\":\"https:\\\/\\\/jeanleon.com\\\/ca\\\/letiquetat-la-nostra-carta-de-presentacio-jean-leon\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/jeanleon.com\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/etiquetado.jpg\",\"articleSection\":[\"Vi\",\"Vino\",\"Vino\"],\"inLanguage\":\"ca\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/jeanleon.com\\\/ca\\\/letiquetat-la-nostra-carta-de-presentacio-jean-leon\\\/\",\"url\":\"https:\\\/\\\/jeanleon.com\\\/ca\\\/letiquetat-la-nostra-carta-de-presentacio-jean-leon\\\/\",\"name\":\"L\u2019etiquetat: La nostra carta de presentaci\u00f3 - 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