{"id":2102,"date":"2020-01-07T00:00:00","date_gmt":"2020-01-07T00:00:00","guid":{"rendered":"https:\/\/jeanleon.com\/2020\/01\/07\/que-motiva-al-consumidor-de-vi-a-espanya\/"},"modified":"2024-03-20T12:40:49","modified_gmt":"2024-03-20T12:40:49","slug":"que-motiva-al-consumidor-de-vi-a-espanya","status":"publish","type":"post","link":"https:\/\/jeanleon.com\/ca\/que-motiva-al-consumidor-de-vi-a-espanya\/","title":{"rendered":"\u00bfQu\u00e8 motiva al consumidor de vi a Espanya?"},"content":{"rendered":"\r\n<p class=\"wp-block-paragraph\">La pregunta del titular no tenia una resposta a ci\u00e8ncia exacta fins ara. L\u2019Organitzaci\u00f3 Interprofesional del Vi d\u2019Espanya (OIVE) ha presentat el primer mapa <a href=\"https:\/\/www.interprofesionaldelvino.es\/2019\/06\/27\/oive-presentar%C3%A1-en-primicia-el-mapa-motivacional-del-consumidor-de-vino-en-espa%C3%B1a\/\">motivacional del vi<\/a> al nostre pa\u00eds. A partir d\u2019un estudi amb l\u2019empresa BMC Strategic Innovation, ha aprofundit en comprendre el consumidor a trav\u00e9s dels seus comportaments, motivacions, usos i actituds.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><strong>El vi com a impulsor de moments<\/strong><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">La OIVE ha analitzat fins a nou categories i ha diferenciat entre \u201cvins i derivats\u201d (negre, blanc, rosat, espum\u00f3s, generis, sangria i vermut) i \u201ccerveses\u201d (est\u00e0ndard y Premium o artesanal). El vi \u00e9s \u201cl\u2019impulsor de moments, acompanyant gastron\u00f2mic, segon temps d\u2019un bon \u00e0pat i un connector m\u00e9s profund amb un mateix, amb altres i amb la gastronomia\u201d.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">De la mateixa manera que el rol, el perfil de consumidor tamb\u00e9 varia segons la beguda. Els resultats defineixen el consumidor de vi com \u201csibarita\u201d, \u201cplanificador\u201d i que mostra una \u201cmajor alternan\u00e7a\u201d amb altres begudes.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><strong>Consum dom\u00e8stic<\/strong><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">L\u2019estudi tamb\u00e9 analitza els llocs en els que els espanyols consumeixen vi. El 54% de les ocasions de consum tenen lloc a casa i el 43% fora. En aquest aspecte, els establiments tradicionals (36%) i les terrasses a l\u2019aire lliure (24%) s\u00f3n les ubicacions preferides per gaudir d\u2019aquesta beguda. La segueixen els llocs elegants i sofisticats (12%) i els \u00edntims i acollidors (8%).<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><strong>Carn o peix?<\/strong><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Quants al tipus de menjar, el vi es distingeix per un major consum quan tenim al davant un plat de carn (26%), de peix (16%) o una paella (14%).<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Qu\u00e8 us sembla? Us sentiu identificats? Possiblement, com amants del vi i la gastronomia pensareu que qualsevol moment i qualsevol plat \u00e9s una bona excusa per prendre una copa de vi. Ens equivoquem?<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>La pregunta del titular no tenia una resposta a ci\u00e8ncia exacta fins ara. L\u2019Organitzaci\u00f3 Interprofesional del Vi d\u2019Espanya (OIVE) ha presentat el primer mapa motivacional del vi al nostre pa\u00eds. A partir d\u2019un estudi amb l\u2019empresa BMC Strategic Innovation, ha aprofundit en comprendre el consumidor a trav\u00e9s dels seus comportaments, motivacions, usos i actituds. El [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1278,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33],"tags":[],"class_list":["post-2102","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-jean-leon-ca"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfQu\u00e8 motiva al consumidor de vi a Espanya? - Jean Leon<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jeanleon.com\/ca\/que-motiva-al-consumidor-de-vi-a-espanya\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfQu\u00e8 motiva al consumidor de vi a Espanya? - Jean Leon\" \/>\n<meta property=\"og:description\" content=\"La pregunta del titular no tenia una resposta a ci\u00e8ncia exacta fins ara. L\u2019Organitzaci\u00f3 Interprofesional del Vi d\u2019Espanya (OIVE) ha presentat el primer mapa motivacional del vi al nostre pa\u00eds. A partir d\u2019un estudi amb l\u2019empresa BMC Strategic Innovation, ha aprofundit en comprendre el consumidor a trav\u00e9s dels seus comportaments, motivacions, usos i actituds. 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