{"id":2050,"date":"2019-04-15T00:00:00","date_gmt":"2019-04-15T00:00:00","guid":{"rendered":"https:\/\/jeanleon.com\/2019\/04\/15\/el-disseny-de-les-etiquetes-de-vi-clau-per-a-lexit\/"},"modified":"2023-09-05T10:47:05","modified_gmt":"2023-09-05T10:47:05","slug":"el-disseny-de-les-etiquetes-de-vi-clau-per-a-lexit","status":"publish","type":"post","link":"https:\/\/jeanleon.com\/ca\/el-disseny-de-les-etiquetes-de-vi-clau-per-a-lexit\/","title":{"rendered":"El disseny de les etiquetes de vi, clau per a l\u2019\u00e8xit"},"content":{"rendered":"<p>No \u00e9s cap secret que actualment, amb el gran nombre de cellers existents i la gran quantitat de productes en el mercat entre els quals escollir, ha agafat una gran import\u00e0ncia el disseny de les etiquetes i el packaging associat a les ampolles de vi. Atraure clients i incentivar <span style=\"text-decoration: line-through;\">l<\/span>a compra \u00e9s l\u2019objectiu primordial de tots els cellers i aquests elements hi juguen un paper molt destacat. \u00c9s de vital import\u00e0ncia, per tant, comprendre els factors que influeixen en les decisions de compra dels consumidors. Intentar entendre la seva reacci\u00f3 davant d\u2019un env\u00e0s o un altre \u00e9s un gran desafiament.<\/p>\n<p>Con\u00e8ixer les tend\u00e8ncies en packaging \u00e9s del tot imprescindible i aquest fet comporta avaluar el rendiment del disseny en una mostra \u00e0mplia. Amb l\u2019evaluaci\u00f3 dels dissenys augmenta el coneixement de les prefer\u00e8ncies dels consumidors i al mateix temps la capacitat de destacar davant de la resta de productes. Segons dades de la consultora en tend\u00e8ncies de consum <em>Nielsen,\u00a0<\/em>m\u00e9s de la meitat de decisions de compra es prenen davant del lineal de l\u2019establiment a l\u2019hora de la compra i si el disseny de l\u2019ampolla funciona, el producte creix en vendes un 5,5% de mitjana. \u00c9s per aix\u00f2 pel que \u00e9s necessari identificar els valors que construeixen la identitat de la marca i les seves avantatges competitives envers la resta, i incorporar-les a l\u2019env\u00e0s i a l\u2019etiqueta, ja que conformen el primer punt de contacte amb el consumidor.<\/p>\n<p>\u00c9s necessari, per tant, diferenciar-se, crear dissenys novedosos respecte dels que ja es poden trobar al mercat, estudiar les tend\u00e8ncies i oferir dissenys \u00fanics i tipografies atractives, entre molts altres detalls a tenir en compte. Saber qu\u00e8 es vol transmetre al consumidor i saber quins elements agraden i quins s\u00f3n susceptibles de millorar \u00e9s imprescindible. Les etiquetes han de reflectir la personalitat de la marca i les imatges o il\u00b7lustracions utilitzades s\u2019han d\u2019alinear clarament amb els valors i la filosofia del celler. L\u2019\u00fas apropiat de tipografies, els jocs de paraules o l\u2018\u00fas de colors que combinin b\u00e9 s\u00f3n alguns dels elements clau d\u2019un bon disseny que funcioni i que, finalment, es tradueixi en m\u00e9s compres per part del consumidor.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-26005\" src=\"https:\/\/jeanleon.com\/wp-content\/uploads\/2019\/04\/etiquetas_interior-850x560.jpg\" alt=\"\" width=\"850\" height=\"560\" \/><\/p>\n<p>Tamb\u00e9 \u00e9s evident que el disseny de les etiquetes no ho \u00e9s tot. Aquest aspecte forma part d\u2019un conjunt d\u2019accions molt m\u00e9s ampli. Quan es parla del m\u00e0rqueting del vi tamb\u00e9 s\u2019est\u00e0 parlant del disseny de les caixes, envasos i estoigs utilitzats pels productes, l\u2019estrat\u00e8gia de posicionament i la gesti\u00f3 de la comunicaci\u00f3 i la pres\u00e8ncia de la marca a les xarxes socials. Les diverses accions es complementen i \u00e9s imprescindible que estiguin alineades per arribar destacar i ser atractius en la ment de l\u2019usuari.<\/p>\n<p>Amb tot aix\u00f2 \u00e9s f\u00e0cil arribar a la conclusi\u00f3 que, en un mercat amb una compet\u00e8ncia molt \u00e0mplia, la qualitat dels vins tamb\u00e9 ha d\u2019anar acompanyada inexorablement d\u2019un bon disseny de les etiquetes i del packaging que ajudi a assegurar l\u2019\u00e8xit final. Actualment \u00e9s dif\u00edcil \u00a0<span style=\"text-decoration-line: line-through;\">j<\/span>concebre un vi que no vagi lligat a una imatge potent i atractiva que sigui percebuda pel consumidor final.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>No \u00e9s cap secret que actualment, amb el gran nombre de cellers existents i la gran quantitat de productes en el mercat entre els quals escollir, ha agafat una gran import\u00e0ncia el disseny de les etiquetes i el packaging associat a les ampolles de vi. Atraure clients i incentivar la compra \u00e9s l\u2019objectiu primordial de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1122,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[],"class_list":["post-2050","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-vi"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El disseny de les etiquetes de vi, clau per a l\u2019\u00e8xit - Jean Leon<\/title>\n<meta name=\"description\" content=\"Atreure clients i incentivar la compra \u00e9s l&#039;objectiu primordial de tots els cellers i aquests elements juguen un paper molt destacat. \u00c9s de ...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jeanleon.com\/ca\/el-disseny-de-les-etiquetes-de-vi-clau-per-a-lexit\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El disseny de les etiquetes de vi, clau per a l\u2019\u00e8xit - 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