{"id":2038,"date":"2022-09-08T00:00:00","date_gmt":"2022-09-08T00:00:00","guid":{"rendered":"https:\/\/jeanleon.com\/2022\/09\/08\/quin-es-el-perfil-de-lenoturista-espanyol\/"},"modified":"2024-03-20T12:28:00","modified_gmt":"2024-03-20T12:28:00","slug":"quin-es-el-perfil-de-lenoturista-espanyol","status":"publish","type":"post","link":"https:\/\/jeanleon.com\/ca\/quin-es-el-perfil-de-lenoturista-espanyol\/","title":{"rendered":"Quin \u00e9s el perfil de l’enoturista espanyol?"},"content":{"rendered":"

Segons apunta <\/span>l’onz\u00e8 informe sobre la Demanda Tur\u00edstica en les Rutes del Vi a Espanya de ACEVI<\/span><\/a>N, es gasta m\u00e9s en enoturisme i es realitzen m\u00e9s activitats relacionades amb el m\u00f3n del vi. Aquestes dades ens indiquen que la despesa mitjana del turista del vi ascendeix fins a situar-se <\/span>als 162\u20ac diaris.<\/b><\/p>\n

Un altre aspecte interessant \u00e9s que el turista del vi <\/span>destina m\u00e9s temps en la seva estada<\/b>. En concret, de mitjana,<\/span> el viatger d’experi\u00e8ncies vit\u00edcoles destina 2,41 dies en la seva estada<\/b>.\u00a0<\/span><\/p>\n

M\u00e9s pernoctacions en Rutes del Vi<\/h2>\n

En aquesta nova edici\u00f3 de l’informe d\u2019 ACEVIN s’assenyala que aproximadament <\/span>el 63% dels turistes de les Rutes del Vi realitzen una pernoctaci\u00f3 d\u2019almenys una nit. <\/b>El 37% restant realitza visites puntuals (\u00e9s a dir, excursions o visites de dia).<\/span><\/p>\n

Per qu\u00e8? Als viatgers amants del vi els interessa con\u00e8ixer en profunditat el dest\u00ed que visiten, per la qual cosa no dubten a <\/span>allotjar-se per la zona si \u00e9s necessari<\/b>. En general, els establiments triats per a passar la nit solen ser hotels de quatre o m\u00e9s estrelles (22%) o establiments rurals (18,6%).<\/span><\/p>\n

Un viatge per gaudir en parella<\/h2>\n

Una de les principals motivacions per viatjar a un dest\u00ed vit\u00edcola \u00e9s una escapada rom\u00e0ntica en parella. De fet, segons aquest mateix informe, <\/span>el 45% dels viatgers s\u00f3n parelles<\/b>. Ateses aquestes caracter\u00edstiques, resulta interessant apostar per la qualitat i benestar als allotjaments i oferir experi\u00e8ncies completes als viatgers.\u00a0<\/span><\/p>\n

De qu\u00e8 dep\u00e8n triar una Ruta o l’altra?<\/h2>\n

Com no podia ser d’una altra manera, el vi \u00e9s el principal motiu en aquesta mena de viatges. Per\u00f2, <\/span>qu\u00e8 porta als viatgers a triar una Ruta o l’altra?\u00a0<\/b><\/p>\n

La majoria (40,8%) basa la seva decisi\u00f3 en <\/span>recomanacions d’amics o familiars<\/b>. Encara que tamb\u00e9 n\u2019hi ha que es fixen<\/span> en l’inter\u00e8s dels vins de la zona<\/b> (24,5%) o la publicitat i m\u00e0rqueting de cada celler.\u00a0\u00a0<\/span><\/p>\n

Com \u00e9s el perfil del enoturista?<\/h2>\n

El perfil del enoturista sol ser<\/span> dona (57,2%) entre 36 i 45 anys (32,5%). <\/b>Encara que \u00e9s cert que la difer\u00e8ncia entre tots dos sexes \u00e9s molt baixa i que, en general, es pot assegurar que es tracta d’un producte amb un cert equilibri entre tots dos sexes.<\/span><\/p>\n

Cal especialment destacar la baixa quota de mercat que representa el p\u00fablic menor de 25 anys. Tan sols el 6% dels enoturistes s\u00f3n considerats joves (18 a 25 anys). Pels cellers i destinacions enotur\u00edstiques, <\/span>suposa un repte atraure aquest perfil de turista.\u00a0<\/b><\/p>\n

En aquest per\u00edode analitzat, els perfils m\u00e9s s\u00e8nior (entre 46 i 55 anys) representen un 25,7% del total. Una xifra inferior a la registrada en el per\u00edode anterior (27,2%).<\/span><\/p>\n

\"perfil<\/p>\n

Objectiu: captar als millennials<\/b><\/p>\n

Unes xifres que serveixen per a assegurar que, a poc a poc, el m\u00f3n del vi en general i <\/span>l\u2019enoturisme en particular encara t\u00e9 recorregut en el p\u00fablic m\u00e9s jove.<\/b> Els denominats millennials encara mostren unes certes retic\u00e8ncies. Es tracta d’un perfil que busca el millor i al millor preu. Li agrada innovar i provar noves experi\u00e8ncies.<\/span><\/p>\n

\"enoturistas\"<\/p>\n

El vi genera curiositat<\/b><\/p>\n

Si continuem analitzant l’estudi de ACEVIN, veiem que la gran majoria de viatgers que aposta pel enoturisme a Espanya no s\u00f3n grans entesos del sector (46,4%). S\u00f3n perfils que busquen noves experi\u00e8ncies, que senten inter\u00e8s pel sector i que es consideren aficionats.<\/span><\/p>\n

A Jean Leon ens interessa oferir experi\u00e8ncies enotur\u00edstiques d\u2019inter\u00e8s que potenci\u00efn el coneixement dels vins, els territori i la seva gastronomia. Si voleu con\u00e8ixer totes les nostres activitats no dubteu<\/span> a <\/span>contactar-nos o visitar la secci\u00f3 d\u2019enoturisme de la nostra web.<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Segons apunta l’onz\u00e8 informe sobre la Demanda Tur\u00edstica en les Rutes del Vi a Espanya de ACEVIN, es gasta m\u00e9s en enoturisme i es realitzen m\u00e9s activitats relacionades amb el m\u00f3n del vi. Aquestes dades ens indiquen que la despesa mitjana del turista del vi ascendeix fins a situar-se als 162\u20ac diaris. Un altre aspecte […]<\/p>\n","protected":false},"author":1,"featured_media":1070,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[34],"tags":[],"class_list":["post-2038","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-enoturisme"],"yoast_head":"\nQuin \u00e9s el perfil de l'enoturista espanyol? - Jean Leon<\/title>\n<meta name=\"description\" content=\"L'enoturisme a Espanya \u00e9s cada vegada m\u00e9s majoritari entre els viatgers del pa\u00eds. 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