{"id":1926,"date":"2017-06-13T00:00:00","date_gmt":"2017-06-13T00:00:00","guid":{"rendered":"https:\/\/jeanleon.com\/2017\/06\/13\/las-claus-de-lexit-dels-food-markets\/"},"modified":"2023-09-05T13:48:25","modified_gmt":"2023-09-05T13:48:25","slug":"las-claus-de-lexit-dels-food-markets","status":"publish","type":"post","link":"https:\/\/jeanleon.com\/ca\/las-claus-de-lexit-dels-food-markets\/","title":{"rendered":"Las claus de l\u2019\u00e8xit dels Food Markets"},"content":{"rendered":"<p>Menjar al carrer est\u00e0 de moda. Pot ser pel clima mediterrani o pel tr\u00e0fec de la rutina di\u00e0ria que ens obliga a minimitzar el\u00a0nombre\u00a0de cops que parem durant la jornada laboral o simplement perqu\u00e8 ens fascina menjar \u00abfast\u00a0food\u00bb. Acostuma a ser cal\u00f2rica, d&#8217;acord, per\u00f2 ens encanta.<\/p>\n<p>Els\u00a0Food\u00a0Markets\u00a0s&#8217;han consolidat a Espanya. Hi ha molts festivals que ja tenen com a pretext el menjar de carrer per\u00a0atraure els\u00a0molts adeptes d&#8217;aquesta nova forma gastron\u00f2mica. Fins i tot, s&#8217;han constitu\u00eft associacions que emparen aquest col\u00b7lectiu com l&#8217;Street\u00a0Food\u00a0Madrid o ag\u00e8ncies dedicades exclusivament a\u00a0assessorar els\u00a0petits empresaris sobre rodes com\u00a0Food\u00a0Truck\u00a0System. Tapes, copes de vi,\u00a0smoothies,\u00a0creppes,\u00a0burgers,\u00a0tacos, cervesa artesanal. Aquest \u00e9s l&#8217;aut\u00e8ntic ecosistema dels\u00a0food\u00a0Markets. Servei r\u00e0pid, bo i normalment, ben maridat amb bons caldos i per qu\u00e8 no, amb m\u00fasica en directe.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1951\" src=\"https:\/\/jeanleon.com\/wp-content\/uploads\/2017\/06\/Captura-de-pantalla-2017-06-13-a-las-17.57.24.png\" alt=\"Captura de pantalla 2017-06-13 a las 17.57.24\" width=\"716\" height=\"468\" \/><\/p>\n<p>Dins dels\u00a0Food\u00a0Markets, els\u00a0food\u00a0trucks\u00a0s\u00f3n els aut\u00e8ntics protagonistes. El seu origen \u00e9s anglosax\u00f3, per\u00f2 s&#8217;est\u00e0 arrelant amb for\u00e7a a Europa. Quins s\u00f3n els motius d&#8217;aquest boom?<\/p>\n<p><strong>Un negoci\u00a0rendible\u00a0<\/strong><\/p>\n<p>Es pot comen\u00e7ar un negoci de menjar de carrer amb una inversi\u00f3 que no superi els 3.000 euros. Amb una vespa o una bicicleta motoritzada ja n&#8217;hi ha prou. Aix\u00f2 fa que molts emprenedors s&#8217;animin a comen\u00e7ar una aventura culin\u00e0ria sobre rodes.<\/p>\n<p><strong>Bo, bonic\u00a0i\u00a0barat\u00a0<\/strong><\/p>\n<p>Barat no sempre \u00e9s sin\u00f2nim de dolent. De fer, l&#8217;ess\u00e8ncia del\u00a0Food\u00a0Market\u00a0\u00e9s oferir menjar de carrer, innovador i de qualitat, per\u00f2, aix\u00f2 s\u00ed, a preus assequibles. Un tracte de primera!<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1950\" src=\"https:\/\/jeanleon.com\/wp-content\/uploads\/2017\/06\/Captura-de-pantalla-2017-06-13-a-las-17.57.31.png\" alt=\"Captura de pantalla 2017-06-13 a las 17.57.31\" width=\"713\" height=\"465\" \/><\/p>\n<p><strong>Relaci\u00f3 estreta amb el client <\/strong><\/p>\n<p>Un al\u00b7licient que, sens dubte, resulta determinant per a l&#8217;\u00e8xit d&#8217;aquesta modalitat gastron\u00f2mica \u00e9s l&#8217;estreta relaci\u00f3 que es genera entre el xef i el client. La interacci\u00f3 directa entre el cuiner i el client \u00e9s part de l&#8217;estil\u00a0despreocupat\u00a0de la cuina de carrer.<\/p>\n<p><strong>El clima, ajuda<\/strong><\/p>\n<p>Per si no n&#8217;hi hagu\u00e9s prou, el clima mediterrani \u00e9s, sens dubte, un dels majors al\u00b7licients per a gaudir d&#8217;aquest tipus de gastronomia. Les nits d&#8217;estiu conviden a fer una volta entre els\u00a0food\u00a0trucks\u00a0i gaudir d&#8217;una\u00a0hamburguesa\u00a0gurmet\u00a0amb bona companyia.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1949\" src=\"https:\/\/jeanleon.com\/wp-content\/uploads\/2017\/06\/Captura-de-pantalla-2017-06-13-a-las-17.57.40.png\" alt=\"Captura de pantalla 2017-06-13 a las 17.57.40\" width=\"739\" height=\"477\" \/><\/p>\n<p>Els Street Markets i els Food Trucks s\u00f3n una tend\u00e8ncia a l\u2019al\u00e7a que cada vegada \u00e9s m\u00e9s popular a les places i els carrers europeus. Un pla fant\u00e0stic per gaudir de l\u2019estiu amb menjar de qualitat. Precisament, a principis de juliol estarem a Palo Alto Market, un dels markets m\u00e9s reconeguts actualment a Barcelona. Ens hi trobarem? Seria un plaer!<\/p>\n<p>&nbsp;<\/p>\n<p><em>Foto cap\u00e7alera: Street Food Madrid<\/em><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Menjar al carrer est\u00e0 de moda. Pot ser pel clima mediterrani o pel tr\u00e0fec de la rutina di\u00e0ria que ens obliga a minimitzar el\u00a0nombre\u00a0de cops que parem durant la jornada laboral o simplement perqu\u00e8 ens fascina menjar \u00abfast\u00a0food\u00bb. Acostuma a ser cal\u00f2rica, d&#8217;acord, per\u00f2 ens encanta. Els\u00a0Food\u00a0Markets\u00a0s&#8217;han consolidat a Espanya. Hi ha molts festivals que [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1927,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32],"tags":[],"class_list":["post-1926","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gastronomia-ca"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Las claus de l\u2019\u00e8xit dels Food Markets - Jean Leon<\/title>\n<meta name=\"description\" content=\"Menjar al carrer est\u00e0 de moda. 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