{"id":1858,"date":"2016-10-14T00:00:00","date_gmt":"2016-10-14T00:00:00","guid":{"rendered":"https:\/\/jeanleon.com\/2016\/10\/14\/hi-ha-al-darrere-del-disseny-dels-vins-jean-leon\/"},"modified":"2023-09-04T15:36:06","modified_gmt":"2023-09-04T15:36:06","slug":"hi-ha-al-darrere-del-disseny-dels-vins-jean-leon","status":"publish","type":"post","link":"https:\/\/jeanleon.com\/ca\/hi-ha-al-darrere-del-disseny-dels-vins-jean-leon\/","title":{"rendered":"Qu\u00e8 hi ha al darrere del disseny dels vins Jean Leon?"},"content":{"rendered":"

Per qu\u00e8 un vi est\u00e0 embotellat en una botella o altra<\/strong>?, o per qu\u00e8 t\u00e9 un disseny concret? S\u00f3n algunes preguntes que probablement ens hem fet alguna vegada quan estem davant d’un vi. <\/span><\/p>\n

 <\/p>\n

A vegades, ens imaginem la resposta o ens fem les nostres pr\u00f2pies teories i alguna vegada (poques) ho preguntem als experts. En aquest post ens agradaria explicar-vos el perqu\u00e8 del disseny<\/strong> (i identitat visual) de la nostra gamma de vins Jean Leon<\/strong>.<\/span><\/p>\n

 <\/p>\n

Abans del 2012, la nostra identitat<\/strong> era molt diferent. Segur que els que sou fidels a la marca des de fa temps ho recordareu. Era un disseny inspirat els tradicionals vins francesos. Sobri, cl\u00e0ssic i elegant.<\/p>\n

 <\/p>\n

Amb el pas del temps i l’evoluci\u00f3 del sector. Vam decidir replantejar-nos el nostre posicionament de marca i la seva conseq\u00fcent identitat visual. Vam incorporar el claim \u00abA Man, A Time, A Wine\u00bb<\/strong> per posar l’accent en el potent \u00abstorytelling\u00bb que hi ha al darrere de la marca i l’ess\u00e8ncia dels nostres vins i ens vam basar en tres pilars: el personatge, el context hist\u00f2ric en el qual va viure i els seus vins.<\/p>\n

 <\/p>\n

A m\u00e9s, vam incorporar a les etiquetes les caracter\u00edstiques que ens fan diferents i ens identifiquen<\/strong>: les varietats franceses, la distinci\u00f3 de \u00abVins de Finca\u00bb, la certificaci\u00f3 ecol\u00f2gica i que som els pioners en l’elaboraci\u00f3 de Cabernet Sauvignon a Espanya.<\/p>\n

 <\/p>\n

Tamb\u00e9 vam decidir incorporar en el logo la frase \u00abSince 1963\u00bb<\/strong> per potenciar l’any de fundaci\u00f3 i antiguitat de la bodega. Tipogr\u00e0ficament, tota la nostra gamma de vins est\u00e0 inspirada en l’Am\u00e8rica dels anys 50 i 60 amb clares refer\u00e8ncies al m\u00f3n cinematogr\u00e0fic.<\/p>\n

 <\/p>\n

Ara que ja us hem endinsat en els pilars sobre el que s’aguanta el nostre posicionament de marca i el conseq\u00fcent restyling dels nostres dissenys, us donarem algunes pinzellades sobre els elements diferenciadors<\/strong> de les nostres gammes de vins.<\/p>\n

 <\/p>\n

3055: un n\u00famero amb hist\u00f2ria<\/b><\/h4>\n

 <\/p>\n

\u00c9s atrevit i fresc, com els tres vins que representa: 3055 Chardonnay, 3055 Ros\u00e9 i 3055 Merlot Petit-Verdot. Per qu\u00e8 3055? Perqu\u00e8 \u00e9s una xifra molt significativa i important a la vida de Jean Leon. 3055 va ser el n\u00famero de la seva llic\u00e8ncia de taxi<\/strong>, en una de les seves primeres feines a Nova York.<\/p>\n

 <\/p>\n

Vins de Finca: la gamma amb m\u00e9s tradici\u00f3<\/b><\/h4>\n

 <\/p>\n

Passem ara a parlar dels vins m\u00e9s tradicionals<\/strong> i amb m\u00e9s hist\u00f2ria de la nostra bodega: la gamma de \u00abVins de Finca\u00bb: Vinya Le Havre, Vinya Palau i Vinya Gigi.<\/p>\n

 <\/p>\n

La imatge que il\u00b7lustra els tres vins \u00e9s una foto de Jean Leon molt simb\u00f2lica. \u00c9s la primera instant\u00e0nia que es fa fer en arribar a USA<\/strong> i marca l’inici de la seva traject\u00f2ria i la culminaci\u00f3 dels seus dos grans somnis: obrir un dels restaurants m\u00e9s exclusius de Hollywood i elaborar una gamma de vins a l’al\u00e7ada de la seva selecta clientela.<\/p>\n

 <\/p>\n

En el cas de Vinya La Scala Cabernet Sauvignon Gran Reserva, des dels seus inicis, l’etiqueta<\/a> de cada nova anyada d’aquest vi est\u00e0 il\u00b7lustrada amb l’obra d’un pintor catal\u00e0 de renom<\/strong>. A partir de l’anyada del 2003, les obres d’art tenen relaci\u00f3 amb la hist\u00f2ria de Jean Leon.<\/p>\n

 <\/p>\n

Un bon exemple \u00e9s l’etiqueta de l’anyada del 2007, il\u00b7lustrada per Josep Mart\u00ed Bofarull en la que es representa l’skyline de Nova York<\/strong>.<\/p>\n

 <\/p>\n

Han quedat les preguntes de l’inici del text? Esperem que s\u00ed. De totes maneres, si voleu preguntar, parlar o debatre sobre qualsevol tema relacionat amb el vi, estarem encantats. \ud83d\ude42<\/p>\n","protected":false},"excerpt":{"rendered":"

Per qu\u00e8 un vi est\u00e0 embotellat en una botella o altra?, o per qu\u00e8 t\u00e9 un disseny concret? S\u00f3n algunes preguntes que probablement ens hem fet alguna vegada quan estem davant d’un vi.   A vegades, ens imaginem la resposta o ens fem les nostres pr\u00f2pies teories i alguna vegada (poques) ho preguntem als experts. […]<\/p>\n","protected":false},"author":1,"featured_media":436,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33],"tags":[],"class_list":["post-1858","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-jean-leon-ca"],"yoast_head":"\nQu\u00e8 hi ha al darrere del disseny dels vins Jean Leon? - Jean Leon<\/title>\n<meta name=\"description\" content=\"Per qu\u00e8 un vi est\u00e0 embotellat en l'una o l'altra ampolla? o per qu\u00e8 t\u00e9 un disseny concret? 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