{"id":1854,"date":"2016-09-13T00:00:00","date_gmt":"2016-09-13T00:00:00","guid":{"rendered":"https:\/\/jeanleon.com\/2016\/09\/13\/el-vi-i-la-generacio-millennial\/"},"modified":"2023-08-11T12:23:25","modified_gmt":"2023-08-11T12:23:25","slug":"el-vi-i-la-generacio-millennial","status":"publish","type":"post","link":"https:\/\/jeanleon.com\/ca\/el-vi-i-la-generacio-millennial\/","title":{"rendered":"El vi i la generaci\u00f3 Millennial"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">S\u00f3n joves. Tenen entre 20 i 38 anys. Aprecien les marques, el disseny, la innovaci\u00f3, l&#8217;ecologia i la personalitzaci\u00f3. No s\u00f3n extraterrestres. S\u00f3n <strong>els \u00abMillennials\u00bb<\/strong>. Un segment de la poblaci\u00f3 molt interessant i estrat\u00e8gic per a totes les marques, i especialment pel <strong>sector del vi<\/strong>.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Aquesta generaci\u00f3 (nascuts a partir de 1980) est\u00e0 canviant la ind\u00fastria del vi. Mel Dick, vicepresident del primer distribu\u00efdor de vi d&#8217;Estats Units, <a href=\"https:\/\/www.southernglazers.com\/\" target=\"_blank\" rel=\"noopener\">Southern Wine and Spirits of America<\/a> els defineix com el principal p\u00fablic a complaure en els pr\u00f2xims anys. <\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Per\u00f2 no \u00e9s l&#8217;\u00fanica veu autoritzada que els menciona. Davi Trone, director de Total Wine and More, assegura que els Millennials estan comen\u00e7ant a <strong>influir en les decisions de les bodegues<\/strong>. Totes volen captar-los. Nosaltres els tenim controlats. \ud83d\ude09<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>Hem seleccionat per a vosaltres <strong>les principals caracter\u00edstiques<\/strong> que defineixen aquest perfil de consumidor:<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Busquen el millor. <\/b><span style=\"font-weight: 400;\">Que existeixi equilibri entre qualitat i preu. \u00c9s a dir, bon vi i a bon preu.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Els agrada innovar.<\/b><span style=\"font-weight: 400;\"> Ser els primers a tastar nous vins i recomenar-los als seus amics i familiars.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Prefereixen sabors joves i afruitats.<\/b><span style=\"font-weight: 400;\"> Vins bons, que entrin b\u00e9 i sobretot que siguin f\u00e0cils de trobar i comprar.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Que es puguin comprar online.<\/b><span style=\"font-weight: 400;\"> \u00c9s la generaci\u00f3 de l&#8217;smartphone. El m\u00f2bil \u00e9s una extensi\u00f3 m\u00e9s del seu cos i sens dubte qualsevol vi ha d&#8217;estar disponible online per comprar-lo. I si pot ser, a trav\u00e9s del seu compte de paypal.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Es fixen en les recomanacions.<\/b><span style=\"font-weight: 400;\"> Els agrada recomanar per\u00f2 tamb\u00e9 fan cas a les opinions del seu cercle m\u00e9s proper. S\u00f3n actius a les xarxes socials i qualsevol opini\u00f3 a Instagram o en un post d&#8217;un blog especialitzat pot ser determinant a l&#8217;hora de comprar o no un vi.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Els agrada la cervesa per\u00f2 per sopar o anar a fer un afterwork, prefereixen una copa de vi.<\/b><span style=\"font-weight: 400;\"> Una copa de vi (blanc o negre) abans o durant el sopar es converteix en el seu dia a dia en una pr\u00e0ctica habitual.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>No els agrada ser experts.<\/b><span style=\"font-weight: 400;\"> Es desmarquen de l&#8217;elitisme que a vegades s&#8217;associa al vi. Els agrada per\u00f2 no necess\u00e0riament han de ser experts ni convertir-se en en\u00f2legs per un dia.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Els agrada fer plans el cap de setmana.<\/b><span style=\"font-weight: 400;\"> Un cap de setmana a la platja o en una casa rural amb amics els atrau m\u00e9s que sortir de festa. Tamb\u00e9 els agrada passejar per mercats com ara el White Summer Market (a l&#8217;estiu) o <a href=\"https:\/\/paloaltomarket.com\/ca\" target=\"_blank\" rel=\"noopener\">Palo Alto Market<\/a> (durant tot l&#8217;any) i tastar algun menjar ex\u00f2tic en un food truck acompanyat, aix\u00f2 s\u00ed, amb una copa de vi.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Aquestes s\u00f3n algunes caracter\u00edstiques dels Millennials. T&#8217;has sentit identificat? Si \u00e9s aix\u00ed, anem pel bon cam\u00ed. \ud83d\ude42<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>S\u00f3n joves. Tenen entre 20 i 38 anys. Aprecien les marques, el disseny, la innovaci\u00f3, l&#8217;ecologia i la personalitzaci\u00f3. No s\u00f3n extraterrestres. S\u00f3n els \u00abMillennials\u00bb. Un segment de la poblaci\u00f3 molt interessant i estrat\u00e8gic per a totes les marques, i especialment pel sector del vi. &nbsp; Aquesta generaci\u00f3 (nascuts a partir de 1980) est\u00e0 canviant [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1855,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21],"tags":[],"class_list":["post-1854","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-art-i-cultura"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El vi i la generaci\u00f3 Millennial - Jean Leon<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jeanleon.com\/ca\/el-vi-i-la-generacio-millennial\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El vi i la generaci\u00f3 Millennial - Jean Leon\" \/>\n<meta property=\"og:description\" content=\"S\u00f3n joves. Tenen entre 20 i 38 anys. Aprecien les marques, el disseny, la innovaci\u00f3, l&#8217;ecologia i la personalitzaci\u00f3. No s\u00f3n extraterrestres. S\u00f3n els \u00abMillennials\u00bb. 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