{"id":1836,"date":"2016-07-05T00:00:00","date_gmt":"2016-07-05T00:00:00","guid":{"rendered":"https:\/\/jeanleon.com\/2016\/07\/05\/entrevista-alex-salmon\/"},"modified":"2023-09-05T10:32:15","modified_gmt":"2023-09-05T10:32:15","slug":"entrevista-alex-salmon","status":"publish","type":"post","link":"https:\/\/jeanleon.com\/ca\/entrevista-alex-salmon\/","title":{"rendered":"\u00c1lex S\u00e0lmon: \u00abMai he canviat una portada per una amena\u00e7a\u00bb"},"content":{"rendered":"

\u00c1lex S\u00e0lmon<\/b> (Barcelona, 1962) dirigeix l’edici\u00f3 de Catalunya del diari El Mundo. Tranquil, elegant i educat, ens va obrir les portes del seu despatx al Passeig de Gr\u00e0cia de Barcelona. Llibres, revistes, diaris, papers. Un desordre ordenat. L’atmosfera perfecta per parlar de periodisme.<\/span><\/p>\n

 <\/p>\n

Quan vas decidir ser periodista?
\n<\/b>La professi\u00f3 em va escollir. Jo volia ser psic\u00f2leg. Als 12 anys ja em posava discs per escoltar-me a mi mateix i a COU vaig con\u00e8ixer una persona que treballava a R\u00e0dio Miramar i all\u00e0 vaig comen\u00e7ar.<\/span><\/p>\n

 <\/p>\n

Quines s\u00f3n les qualitats que ha de tenir un periodista?
\n<\/b>Per ser un bon periodista s’ha de ser un xafarder. Preguntar-ho tot. I sobretot que no et faci vergonya fer preguntes, perqu\u00e8 les preguntes sempre s\u00f3n intel\u00b7ligents, no com les respostes que a vegades no ho s\u00f3n. Tamb\u00e9 \u00e9s molt important tenir certa cultura. Crec que un dels principals problemes dels periodistes d’avui dia \u00e9s que no s\u00f3n humanistes. No s\u00f3n persones cultes. No s’ho han llegit tot. Com m\u00e9s cultura tens, la pregunta t\u00e9 m\u00e9s intel\u00b7lig\u00e8ncia i m\u00e9s contextualitzaci\u00f3.<\/span><\/p>\n

 <\/p>\n

Parlant de llegir-ho tot, quants llibres llegeixes al cap del mes?
\n<\/b>Lectures des de la primera p\u00e0gina, no masses. Em vaig passar tota l’adolesc\u00e8ncia llegint llibres des del primer cap\u00edtol a l’\u00faltim. Per obligaci\u00f3. Quan em vaig dedicar al periodisme cultural, em vaig adonar que els llibres es podien abandonar. Que no passava res. Per exemple, \u00abCent anys de solitud\u00bb, el vaig comen\u00e7ar 5 vegades i a la sisena em va enganxar. \u00c9s un llibre que he tornat a llegir.<\/span><\/p>\n

 <\/p>\n

Abans parlaves de ser xafarder. Ho has sigut sempre?
\n<\/b>Sempre he sigut xafarder, de preguntar molt i de picar-me. El meu pare sempre em deia que era un \u00abper contr\u00e0ria\u00bb perqu\u00e8 sempre m’agradava portar la contr\u00e0ria. M’encantava i m’encanta. Crec que \u00e9s un dels eixos fonamentals pels periodistes: no menjar-se el primer entrep\u00e0 que li posin a sobre de la taula. Preguntar i preguntar per saber si t’amaguen alguna cosa o si alg\u00fa amaga una vergonya que no vol que surti a la llum.<\/span><\/p>\n

 <\/p>\n

Com a director de El Mundo a Catalunya, qu\u00e8 t’agradaria recalcar del teu diari? En qu\u00e8 poseu \u00e8mfasis?
\n<\/b>El nostre diari \u00e9s un diari de militants. De gent pro-Mundo. Lectors als quals els apassiona el que fem i com ho fem. Som desmitificadors de personatges. Els nostres lectors tamb\u00e9 s\u00f3n una mica \u00abper contr\u00e0ria\u00bb. Hist\u00f2ricament el periodisme d’investigaci\u00f3 \u00e9s el nostre millor valor.<\/span><\/p>\n

 <\/p>\n

Cap on creus que evolucionar\u00e0 el periodisme?
\n<\/b>Estem en un moment molt dolent pels s\u00e8niors de la professi\u00f3 i molt bo per tots els que arriben. Especialment per les eines. Per\u00f2 sempre, qualsevol societat democr\u00e0tica tindr\u00e0 la necessitat de disposar de persones que expliquin la veritat d’all\u00f2 que passa a la societat.<\/span><\/p>\n

 <\/p>\n

La veritat o la interpretaci\u00f3 de la veritat…
\n<\/b>Exactament, perqu\u00e8 les veritats \u00faniques no existeixen.<\/span><\/p>\n

 <\/p>\n

En canvi, s\u00ed que existeix la immediatesa i la gratu\u00eftat.
\n<\/b>S\u00ed, actualment s\u00f3n dos dels enemics de la nostra professi\u00f3 i cada dia ens enfrontem a ells. Estem acostumant a la societat a consumir informaci\u00f3 gratis i aix\u00f2 no \u00e9s bo per al sector.<\/span><\/p>\n

 <\/p>\n

I qu\u00e8 proposes?
\n<\/b>Jo s\u00f3c molt amic dels murs de pagament. Que la gent que vulgui consumir informaci\u00f3 de qualitat, la pagui.<\/span><\/p>\n

 <\/p>\n

Per\u00f2 a la gent li costar\u00e0 fer el pas…
\n<\/b>Al final, el ciutad\u00e0 \u00e9s intel\u00b7ligent i sap anar a aquells llocs en els quals s’ofereix bona informaci\u00f3 i vertadera. El que hem perdut \u00e9s la rutina d’anar a comprar el diari cada dia i aix\u00f2 s\u00ed que ser\u00e0 complicat que torni.<\/span><\/p>\n

 <\/p>\n

Com encaixa el periodisme tradicional amb la nova era digital?
\n<\/b>El periodista de paper ja no existeix. Les seves rutines han desaparegut. En primer lloc, perqu\u00e8 a les webs estem actualitzant informaci\u00f3 cont\u00ednuament. El picar pedra del periodista d’avui dia \u00e9s constant. Abans era diferent.<\/span><\/p>\n

 <\/p>\n

Creus que desapareixer\u00e0 el paper?
\n<\/b>Mai. El paper t\u00e9 m\u00e9s prestigi que la versi\u00f3 online d’un diari. Una entrevista a la versi\u00f3 impresa t\u00e9 un valor afegit que no t\u00e9 la versi\u00f3 digital. Els fets estan a internet i les conseq\u00fc\u00e8ncies i l’an\u00e0lisi dels fets estan al paper.<\/span><\/p>\n

 <\/p>\n

Canviem de tema. Tens algun referent?
\n<\/b>Tots aquells periodistes com Garc\u00eda M\u00e1rquez, Truman Capote o Tom Wolfe quan treballava per Rolling Stone, que han fet un periodisme d’alt recorregut. Que han publicat textos molt treballats, molt contrastats i amb molta informaci\u00f3. I no em vull deixar a Pedro J. Ram\u00edrez. He treballat amb ell durant 26 anys i \u00e9s el meu principal referent. No nom\u00e9s a l’hora d’aconseguir informaci\u00f3, sin\u00f3 de la manera com l’escrivia i la constru\u00efa.<\/span><\/p>\n

 <\/p>\n

Ser escriptor \u00e9s l’evoluci\u00f3 natural d’un periodista?
\n<\/b>S\u00ed, per\u00f2 s\u00f3n dues t\u00e8cniques diferents. El periodisme sempre t’obliga a ser molt conc\u00eds en les paraules, i l’escriptor tot al contrari. Un periodista pot ser un bon escriptor, un escriptor no s\u00e9 si pot ser un bon periodista. M\u00e9s que res a l’hora de recopilar informaci\u00f3 i sintetitzar-la.<\/span><\/p>\n

 <\/p>\n

En alguna ocasi\u00f3 has comentat que un bon periodista \u00e9s aquell al que li agrada complicar-se la vida. Quina ha sigut la situaci\u00f3 m\u00e9s complicada a la teva carrera?
\n<\/b>Moltes! Com a periodista, molt senzilles. Com a director, m\u00e9s complicades. Per la pressi\u00f3 que reps i per les trucades amena\u00e7adores a les deu de la nit per avisar-me sobre les conseq\u00fc\u00e8ncies de publicar o no una informaci\u00f3. Sobretot, si va a la portada. Al m\u00f3n empresarial i als pol\u00edtics, els hi fa molta por sortir a les portades dels diaris.<\/span><\/p>\n

 <\/p>\n

Has arribat a canviar alguna portada per una trucada?
\n<\/b>Mai. Normalment l’amena\u00e7a \u00e9s: \u00abTrucar\u00e9 a Pedro J.\u00bb i jo sempre he respost el mateix: \u00abEt donar\u00e9 el tel\u00e8fon\u00bb.<\/span><\/p>\n

 <\/p>\n

Entre portada i portada, m’imagino que tens algun moment per a tu. Qu\u00e8 t’agrada fer en el teu temps lliure?
\n<\/b>Ana Mar\u00eda Matute sempre responia: \u00abMirar-me el dit gros del peu\u00bb. Jo no tant, per\u00f2 quasi. Lectura, lectura i lectura. Compartir hores amb els amics, gaudir del menjar i del bon beure. Ara m’he aficionat a les s\u00e8ries de llarg recorregut com \u00abThe Wire\u00bb, \u00abBreaking Bad\u00bb o \u00abGame of Thrones\u00bb.<\/span><\/p>\n

 <\/p>\n

Qu\u00e8 li recomanaries a un jove estudiant que no sap si matricular-se a periodisme?
\n<\/b>Que si vol guanyar diners, no es dediqui a aquesta professi\u00f3. Per\u00f2 si vol gaudir i con\u00e8ixer a molta gent que no coneixeria si treball\u00e9s en la professi\u00f3 en la qual guanyaria molts diners, que es dediqui al periodisme.<\/span><\/p>\n

 <\/p>\n

Com a professor universitari, com veus la nova generaci\u00f3 de periodistes que arriben?
\n<\/b>Els hi veig coses positives i coses negatives. Com a positiu, s\u00f3n uns papers absorbents. Com a negatiu, que no tenen una cultura amplia i no llegeixen. Un periodista sense cultura amplia, \u00e9s un mal periodista.<\/span><\/p>\n

 <\/p>\n

Ja per acabar, un periodista neix o es fa?
\n<\/b>De tot una mica. Un 70% es fa i un 30% s’hi neix. No hem d’oblidar la t\u00e8cnica. Sense ella no s’arriba enlloc.<\/span><\/p>\n

 <\/p>\n

[videos file=\u00bbhttps:\/\/youtu.be\/TnJ8qKfr614″ width=\u00bb\u00bb height=\u00bb\u00bb][\/videos]<\/p>\n

 <\/p>\n

 <\/p>\n

PETITS TASTETS<\/b><\/p>\n

 <\/p>\n

T’agrada el vi?
\n<\/b>M’apassiona el vi.<\/span><\/p>\n

 <\/p>\n

Quin \u00e9s el millor moment per prendre una copa de vi?
\n<\/b>Qualsevol moment menys a primer\u00edssima hora del mat\u00ed o a ultim\u00edssima hora de la nit. O sigui, de 10 a 24, quan vulguis.<\/span><\/p>\n

 <\/p>\n

Una can\u00e7\u00f3 amb la qual degustar un bon vi?
\n<\/b>Qualsevol del Leonard Cohen.<\/span><\/p>\n

 <\/p>\n

Un rac\u00f3 en el qual et perdries?
\n<\/b>El barri g\u00f2tic de Barcelona. En el claustre de la Catedral.<\/span><\/p>\n

 <\/p>\n

Amb qui et reencarnaries?
\n<\/b>Tornaria a comen\u00e7ar jo mateix.<\/span><\/p>\n

 <\/p>\n

Qu\u00e8 fas en el teu temps lliure?
\n<\/b>Llegir i mirar s\u00e8ries.<\/p>\n

 <\/p>\n

Un defecte i una virtut?
\n<\/b>Defecte: La meva obsessi\u00f3 per l’ordre desordenat. Virtut: La meva obsessi\u00f3 pel desordre ordenat.<\/span><\/p>\n

 <\/p>\n

Qu\u00e8 volies ser de petit?
\n<\/b>Petit.<\/span><\/p>\n

 <\/p>\n

I de gran?
\n<\/b>Petit.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

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